Selling This Summer? Here’s What Edmonton Homeowners Need to Know

Selling This Summer? Here’s What Edmonton Homeowners Need to Know

By Ibrahim AlGendy | The Counselor

Summer in Edmonton brings more daylight, more buyers — and more opportunity to sell. But listing your home in a hot market doesn’t guarantee top dollar unless you approach it strategically.

As a former commercial lawyer turned Realtor, I’ve helped sellers avoid legal missteps, missed value, and messy closings. Here are the top 3 things you should know before selling this summer.

1. Price to Attract, Not to Chase

It’s tempting to reach for the highest number. But the best strategy? Price just below the peak of recent sold comparables. That creates buyer urgency and can lead to multiple offers — instead of sitting stale while others move.

And yes, I’ll run a full Comparative Market Analysis (CMA) before we list — with real data, not guesswork.

2. Get Legally Prepared — Before You List

Many deals fall apart over missing Real Property Reports (RPRs), unregistered renovations, or dower consent issues. Before you even hit the market, we review title, dower requirements, and your property disclosures.

Because nothing kills momentum like scrambling mid-transaction.

3. The 3 Ps: Prep, Photos, Presentation

Buyers shop with their eyes. Summer listings look best when your home is clean, well-lit, and clutter-free. We’ll bring in professional photography, show your property in the best light — and make buyers feel at home the moment they step in.


Final Counsel: If you’re thinking about selling, let’s do it with clarity. I don’t just help you list — I help you close with confidence.

The Counselor

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